Introduction:  Fur has become the essential element in today's wardrobe. You've seen fur on all the fashion pages.... luxurious, lean sable coats, elegant fur-trimmed suits, radiant fox stoles, casual mink sweatshirts & pullovers, short chic fur jackets. Never before has fur blended so seamlessly into nearly every designer collection, verifying that fur has indeed become the prominent trend in today's fashion scene.

Top Ten Reasons for Wearing Fur

1.  Warmth:  Fur is Nature's most beautiful answer to Winter. Warmth is the number one reason to own a fur coat, according to a recent poll of fur buyers.

  2.  Long-lasting:  Fur is a naturally durable fiber that lasts for many, many years.

  3.  Re-styleable:  As styles change, your fur can be updated and restyled to reflect the latest fashions time and time again.

  4.  Environmentally-friendly:  A fine natural product, fur is also biodegradable and a renewable resource - unlike polyester fake furs and other petroleum-based synthetics.

  5.  Versatile:  Wear fur for all occasions. Whether worn with jeans or an evening gown, you will look and feel terrific!

  6.  Supporting Livelihoods and Cultures:  When you buy fur, you support thousands of people living on the land -- people who have a direct interest in protecting vital wildlife habitat. The fur trade is a proud North American heritage.

  7.  Fashion:  The classic elegance of fur is always in style. The number of designers creating beautiful fur fashion has tripled in the past 10 years.

  8.  Responsible Conservation:  Furs used in the trade are abundant, strict government controls ensure that NO endangered species are ever used.

  9.  Comfort:  Soft, sensual, cozy and lightweight -- there is simply nothing equal to the feeling of wearing fur.

10.  Fur is your choice!:  The majority of North Americans believe in an individual's freedom to choose whether to wear fur. You can feel proud of your choice to do so!